People can “swipe” to approve or disapprove potential matches based on their preferences. Swiping left signifies rejecting a certain proposal while swiping right creates a match. Users base their decisions on the person’s self-description or on images of them. It is the initial stage of interaction and shows that the other person is eager to learn more about you. To win hearts with accuracy, take into account the user’s prior picks and suggest more matches that are comparable.
As long as users can easily enable or dismiss alerts of their choice, giving them compelling notifications about their new matches, getting messages, likes, and super likes will encourage them to spend more time on the app.
The majority of users are fine with the default settings, but a tinder-like app that offers the option to adjust settings for all the aforementioned features, including notification muting, filter customisation, and visibility modes, quickly overtakes those apps that don’t. (more…)